Educator and GMC founder
I began teaching and founded Global Marketing and Commerce (GMC), the ecosystem through which I work on strategy, marketing and digital growth.
ABOUT
Strategy, AI and real operations,
in the same person.
I have taught since 2010 and worked with universities since 2012. Alongside academia, I founded GMC and co-founded Victa.
That combination of teaching, consulting and real operations shapes how I work with AI, marketing and growth.
JOURNEY
A career between academia,
consulting and entrepreneurship.
Professor — Universidad de los Andes
I joined one of Latin America’s leading universities, combining academic work with real operating experience.
Co-founder — Victa Personal Care
I co-founded a leading dermocosmetics e-commerce brand in Colombia, with a community of more than 130,000 followers.
The Marketing Update
An editorial platform and YouTube channel about AI, marketing, automation and the future of business.
DISTRIBUTED LIFE
Operating between
Bogotá and Valencia.
Working between Latin America and Europe brings a distributed, asynchronous and multicultural perspective to the future of work, AI productivity and modern organisations.
LET’S TALK
Would you like to work together?
Speaking, executive programmes, strategic consulting or interviews: I respond personally.