CASES & INSIGHTS
I build and scale real digital businesses. That operating experience informs every keynote, executive programme and consulting engagement.
THE MARKETING UPDATE
A visual capsule of the ideas, movements and questions changing marketing.
Get updates ↗OPERATING EXPERIENCE
Co-founder and growth lead
A leading dermocosmetics e-commerce brand in Colombia. We built community, brand and digital operations from the ground up through product, content and customer experience.
Founder and strategic lead
The ecosystem through which marketing transformation, growth and AI adoption are executed in real organisations. It connects strategic thinking to implementation capacity.
Strategic consultant
Strategic work with companies across banking, consumer goods, oil and gas, retail, health, education, technology and e-commerce.
INSIGHTS & UPDATES
Original English-language guides on AI, growth marketing, performance, communication and how teams learn faster.
A practical framework for adopting AI in marketing without stacking licences or losing strategic judgement.
Read guide ↗What an AI agent is, when it creates value and the controls needed before delegating a process.
Read guide ↗A guide to relevance, testing formats and connecting short-form video to business outcomes.
Read guide ↗Documentation, coordination and AI practices that help distributed teams execute with context.
Read guide ↗A guide to focus experiments, align teams and turn evidence into better growth decisions.
Read guide ↗Connect content, search, distribution, capture and nurturing around questions that matter.
Read guide ↗A framework for useful automation that improves speed and consistency without removing judgement.
Read guide ↗Shared criteria, intent signals and operating agreements for account-based marketing.
Read guide ↗How to connect goals, tracking, UTMs and experiments to more reliable investment decisions.
Read guide ↗LET’S TALK
Tell me the context of your organisation and let’s talk about the next decision.